Senior product designer specialised in driving user growth. Leading consumer UX of Depop.com.
Selected projects
Gamifiying Depop to boost day 0 engagement
Led a cross-functional team to replace onboarding flow with a gamified dynamic product grid, resulting in increased engagement and conversion.
Transforming Depop Onboarding to drive growth
Redesigned the sign-up flow to streamline user experience, resulting in increased onboarding completion rates, conversion and retention.
Overhauling FARFETCH notifications to boost engagement
Overhauled the UI/UX of in-app notifications, developing a content strategy resulting in boosted marketing engagement from both opted-in and opted-out users.
Devising Depop blog strategy to drive authority, trust and SEO
As the lead designer for the Depop web experience, I am currently developing the MVP for the company blog and its ongoing strategy for 2025. This is a high-profile initiative involving exec-level stakeholders and cross functional collaboration across marketing, brand and product.
Experience
More info
Speaking
Women of Silicon Roundabout, 2024: “Running workshops with confidence”
Re:Think, 2024: “Gaining stakeholder buy-in for accessibility”
Soho House, 2024: “Make your app idea a reality”
Brain Station, 2023, 2024: “Breaking into tech”
General Assembly, 2021, 2022: “Designing your career”
Bath Spa University (Guest lecturer), 2021, 2022
University of the Arts London (Associate lecturer), 2020 - 2022
Fashion Originators Podcast (Host), 2017 - 2021
Mentoring
The Arena, 2024
Farfetch Design Plug-in Mentor, 2023 - 2024
ADP List, 2024 - present
Next Tech Girls Role Model, 2023 - present
Testimonials
Sonia Bello, product designer (Farfetch)
“While working with Stephanie at Farfetch, it was very clear to me how much she genuinely enjoys the practice of product design. It comes across in her motivation, passion and care in her day-to-day work..”
Louise Augustine-Aina, content designer (Farfetch, Depop)
