Senior product designer specialised in driving user growth. Leading consumer UX of Depop.com.
Outside Depop, she’s a Lead UX Instructor at Brain Station, speaker for the likes of Women of Silicon Roundabout and a 2025 pick for Drapers 30under30.
Selected projects
Gamifiying Depop to improve personalisation
Led a cross-functional team to implement gamification strategies in the onboarding process, resulting in a significant increase in user engagement and retention.
The Depop app is #14 in the iOS App Store for shopping in USA. It's an ongoing privilege to collaborate with our exceptional cross-functional team across engineering data, product and marketing.
*Please get in touch for case study. Specifics not disclosed for company confidentiality.
Transforming Depop Onboarding to drive growth
Redesigned the sign-up flow to streamline user experience, increasing onboarding completion rates and contributing to higher gross merchandise value (GMV).
The Depop app is #14 in the iOS App Store for shopping in USA.
*Please get in touch for case study. Specifics not disclosed here for company confidentiality.
Overhauling FARFETCH notifications to boost engagement
Overhauled the UI/UX of in-app notifications, developing a personalized strategy that boosted marketing engagement among opted-in and opt-out users.
The Farfetch app is #157 in the iOS App Store for shopping in USA. It was a joy to work on this best-in-class global design team, working across iOS, web and Android.
*Please get in touch for case study. Specifics not disclosed here for company confidentiality.
Devising Depop blog strategy to drive brand authority, trust and SEO
As the lead designer for the Depop web experience, I am currently developing the MVP for the companyu blog and its ongoing strategy for 2025.
This is a high-profile initiative involving high-level stakeholders and cross functional collaboration across marketing, brand and product.
*Case study coming soon
Experience
More info
Speaking
Women of Silicon Roundabout, 2024: “Running workshops with confidence”
Re:Think, 2024: “Gaining stakeholder buy-in for accessibility”
Soho House, 2024: “Make your app idea a reality”
Brain Station, 2023, 2024: “Breaking into tech”
General Assembly, 2021, 2022: “Designing your career”
Bath Spa University (Guest lecturer), 2021, 2022
University of the Arts London (Associate lecturer), 2020 - 2022
Fashion Originators Podcast (Host), 2017 - 2021
Mentoring
The Arena, 2024
Farfetch Design Plug-in Mentor, 2023 - 2024
ADP List, 2024 - present
Next Tech Girls Role Model, 2023 - present
Testimonials
Sonia Bello, product designer (Farfetch)
“While working with Stephanie at Farfetch, it was very clear to me how much she genuinely enjoys the practice of product design. It comes across in her motivation, passion and care in her day-to-day work..”
Louise Augustine-Aina, content designer (Farfetch, Depop)
