Senior product designer driving growth through clarity, strategic leadership, and purposeful AI.
Revamping Depop Landing Surfaces to Reduce Bounce
Problem
Key pages weren’t converting traffic from ads, social, or search.
Outcome
I redesigned influencer shops, SEO blog, and campaign hubs and collaborated with marketing and creative.
Impact
Boosted conversion and aligned acquisition with on-site experience.
Redesigning Depop to Reduce Day-Zero Drop-Off
Problem
The onboarding flow was causing drop-off and low activation.
Outcome
I simplified the flow to reduce friction.
Impact
Completion rose to 54%+, increasing conversion and retention.
Overhauling FARFETCH notifications to boost engagement
Problem
In-app notifications lacked clarity and failed to drive meaningful engagement.
Outcome
I overhauled the UI/UX and led the content strategy to improve relevance and delivery.
Impact
Increased marketing engagement from both opted-in and opted-out user segments.
Experience
More info
Speaking
Women of Silicon Roundabout, 2024: “Running workshops with confidence”
Re:Think, 2024: “Gaining stakeholder buy-in for accessibility”
Soho House, 2024: “Make your app idea a reality”
Brain Station, 2023, 2024: “Breaking into tech”
General Assembly, 2021, 2022: “Designing your career”
Bath Spa University (Guest lecturer), 2021, 2022
University of the Arts London (Associate lecturer), 2020 - 2022
Fashion Originators Podcast (Host), 2017 - 2021
Mentoring
The Arena, 2024
Farfetch Design Plug-in Mentor, 2023 - 2024
ADP List, 2024 - present
Next Tech Girls Role Model, 2023 - present
Testimonials
Sonia Bello, product designer (Farfetch)
“While working with Stephanie at Farfetch, it was very clear to me how much she genuinely enjoys the practice of product design. It comes across in her motivation, passion and care in her day-to-day work..”
Louise Augustine-Aina, content designer (Farfetch, Depop)
